Gigs

Digital Strategy Planing

Overview

Many organizations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new and fast-changing — so many businesses haven’t responded adequately.

We believe that businesses need to first define a Digital Marketing Plan that defines the digital channel strategy for each major market/proposition, and provides focus and direction for the future. Additionally, the plan will quantify the case for investment in digital marketing. At that point, an organization can move to a better integrated approach where digital is part of the overall marketing strategy.

Whats included

  • Defining Your “Who, What & Why”
  • Developing your Elevator Pitch
  • Customer Segmentation & Targeting; Persona Development, Pain Point Definition
  • Keyphrase Research
  • Defining Customer Journeys & Touchpoints
  • Creating Your Message Structure
  • Performance Review and Situation Analysis (SWOT/TOWS)
  • Define Digital Strategy and Governance
  • Digital Media Channel Strategy
  • Search Marketing Gap Analysis
  • Review of Owned and Earned Media
  • Paid Media / Display
  • PR / Influencer Outreach Plan
  • Content Plan
  • Mobile Marketing Plan
  • Initial 90-Day Marketing Action Plan

Briefing Details

  • Contact us today & together we will get your project off the ground!
  • Remember that even a free consultation gives you valuable experience.

$

160

  About Gigs
Sometimes you don’t need a complete makeover of your current website. Perhaps you would like to make content updates or add new features? Maybe there are parts of a website that need to be redone? Whether the changes are aesthetic or functional, we can freshen up your website exactly how you'd like it to. Prices start from $80/hour for small tweaks and raise for each hour of estimated work.

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