Gigs

Google Display Network Campaign

Overview

The Google Display Network is the #1 global display ad network, reaching over 90% of internet users worldwide, with more than a trillion impressions served to over 1 billion users every month. An array of flexible ad formats allow you to engage with potential customers wherever they may be. And our powerful combination of placement, contextual and audience targeting helps you find, reach and connect with your audience.

 

Let's look at some of the ways that using the Display Network might help you reach new users!

Reach new customers: Capture someone's attention at different points in the buying cycle. For example, if you run an art supply store, you can catch a mom's eye when she's reading reviews about the best brands of washable paints, but before she puts her toddler in the car seat and heads out to buy.

Select where your ads appear: Within the Display Network, you can choose more specifically where you want your ads to appear -- you can select types of pages or specific websites for your ads, as well as audiences to show your ads to.

Engage users with appealing ad formats: Text, image, video, or rich media formats can appear on the Display Network.

Getting the most out of a Display Network campaign, is all about how and where you want your ads to appear, and then choosing the targeting method that aligns with your goals. You can choose to target your ads to users based on the following targeting methods, and you can choose to use one, or a combination of these:

  • Keywords are one way you can get your ads to show on the Display Network. When you choose keywords, your ads may show on Display Network sites with content that matches those keywords, and, in some cases, based on a person’s recent browsing activity. If you chose keywords such as “wedding ideas”, or “wedding venues” your ads can show on Display Network sites that match “wedding ideas” or “wedding venues”.
  • Placements are individual sites and videos where you want your ads to show because you know your audience visits them or they fit your advertising goals. When you choose placements, your ads can show on those specific sites and videos.
  • Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads. 
  • Demographic targeting allows you to reach customers who’re likely to be within the demographic groups that you choose. For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you can show your ads to customers according to their gender, age group, or parental status.
  • Interest and Remarketing targeting gives you the ability to show your ads online to people with specific interests can help you reach the right customers. You can do this in AdWords by adding audiences to your ad groups.

Whats included

Our Google Display Network services include three packages:

1) Setup & Launch BASIC Ad campaign (50$)

  • Create Ad tactic with bidding plan
  • Audience Research (interests & placements)
  • Keyword research (up to 25 keywords)
  • Develop HTML5 Ad Banner Set (3 top sizes)
  • Install campaign & testing

2) Setup & Launch ADVANTAGE Ad campaign with REMARKETING (100$)

  • Create Ad tactic with bidding plan
  • Audience Research (interests & placements)
  • Keyword research (up to 50 keywords)
  • Develop HTML5 Ad Banner Set (5 top sizes)
  • Setup REMARKETING for your campaign
  • Install campaign & testing

3) Setup & Launch ADVANTAGE Ad campaign with ONE week of Assessment (150$)

  • We will manage your account ONE week, install conversion goal metrics & PPC dashboard for Google Analytics, make changes where necessary & help to improve your campaign.

Briefing Details

  • Get in touch with us to discuss everything in details.
  • Remember that even a free consultation gives you valuable experience

$

50

  About Gigs
Sometimes you don’t need a complete makeover of your current website. Perhaps you would like to make content updates or add new features? Maybe there are parts of a website that need to be redone? Whether the changes are aesthetic or functional, we can freshen up your website exactly how you'd like it to. Prices start from $80/hour for small tweaks and raise for each hour of estimated work.

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